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Promote your product or service at far less than it would cost to invest in advertising space. Beat the news media to the punch by sending out a professionally written press release.
A well-written press release is the perfect compliment to your advertising campaign. Press releases are facts-based, and they serve reporters to write news stories. Good advertising draws your customers' attention. Good press releases allow you to describe what you do in detail. And because news media do not charge you for press releases, they are much more economical than ads.Is what you do newsworthy? If your business serves the community, you better believe it is.
News media serve the public interest, not necessarily yours. And while the public easily forgets how beneficial your business has been for the community, and continues to be so, it's the glitches and crises – often blown out of proportion and presented in an unbalanced manner – that incite them to action. I can help you present your side of the story.
People need to be reminded that your presence is good for everybody else, constantly.
Please feel free to download these examples in .pdf format. They can be opened with your Adobe Acrobat Reader.
To download, right-click on the link and select “Save Target As ...“