Direct Mail
When it comes to creating personal correspondence that will turn a prospect into a customer, you will find that trusting my talent and skills is a wise choice. I will match your company's product or service to the needs of your target audience and weave them into a story that will end happily for them when they take action.
And in
business, their happy ending is your happy ending.
Here's an example:
[Product/Service: Personalized Smoking Cessation Coaching]
|
Have
you tried just about everything to quit smoking, but
can't?
Dear [Client],
As a physician and personal smoking cessation coach, I have successfully helped hundreds of people to quit smoking. These were people very much like you: smart people who had excellent reasons to seek freedom from this expensive and deadly habit, a habit that was slowly but surely destroying their lives.
My father-in-law was a highly educated, successful business man. Yet yet powerless against his tobacco addiction. Twenty years ago, when I was a young medical student, I had to watch helplessly as he lingered for months in the hospital, dying from lung cancer. It's an expensive addiction that ruins lives.
Did you know that smokers spend $800 to $2,000 per year to support their nicotine addiction? And did you know that tobacco claims 400,000 lives every year in the US alone?
Like most smokers, my father-in-law had tried to quit several times. Every relapse made him more disheartened, convincing him that he just didn't have the willpower.
Fact: Nicotine is one of the most addictive substances known to man. Willpower has nothing to do with it.
Again, willpower has nothing to do with it.
Many of my patients also tried to quit more than once. And they tried more than one approach: patches, pills, lozenges, gum, charts – even supplements and aromatherapy! Most methods are effective for somebody, but not all work for everyone. A smoke free life is within your reach.
Consider this:
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(over, please)
|
As your personal smoking cessation coach, I will develop the smoking cessation program that works for you. I will see you through the rough spots that come with giving up tobacco. Most importantly, I will help you regain control of your life. And whether you smoke only a few cigarettes a day, or several packs, getting your life back is still possible.
Just take a look at these success stories:
“I just wanted to let you know, it's been two years since my last cigarette. It's incredible how much healthier I feel. Thank you, Dr. Warner.” -- Jim A. “I used to smoke a pack and a half a day for ten years. I tried all kinds of things to quit my habit, but nothing worked. You really took the time to help me find out what worked for me. Thanks to you I am now smoke free for over a year.” -- Darla M. “My girlfriend told me she would break up with me if I didn't quit smoking. I tried and tried, unsuccessfully, until I turned to you for help. Quitting became a whole lot easier once we worked out my personal cessation program. Needless to say, Cheryl has stayed with me. Don't tell her, but I am using all the money I saved from not smoking to buy her a diamond this weekend.” -- Kyle E. Remember, the initial consultation is free.
A tobacco free life is closer at hand than you may think. All you need to do is pick up the phone and call 1 (800) 123-4567. I look forward to helping you regain control of your life. Sincerely,
Sr. Gerald Warner, MD Dr. Gerald Warner, MD |
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PS – No matter how many times you have tried to quit, there's hope. I'll develop your personal quit plan. Call me today at 1 (800) 123-4567. |
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